Don't miss the show tomorrow!

A Universe of Stories Don't miss the artist reception tomorrow from 3:30PM to 5:30PM at Maureen Gauzza Gallery, 1211 Countryway Blvd, Tampa, FL 33626.   We can all use a bit of inspiration from time to time. Come get inspired by art, and spark your own journey into creativity.   Meet Jeremy and learn more about his unique approach to visual arts from 3:30 to 5:30 PM on June 15 at the gallery. Exhibit is open from June 1 to July 31 at Maureen B. Gauzza Gallery at 11211 Countryway Blvd. Tampa, FL 33626.   Jeremy Ramos 5555 West Linebaugh Ave. Suite105, Tampa, FL 33624 Unsubscribe - Unsubscribe Preferences

A Universe of Stories

We can all use a bit of inspiration. We can all use a bit of inspiration from time to time. Come get inspired by art, and spark your own journey into creativity.   Meet Jeremy and learn more about his unique approach to visual arts from 3:30 to 5:30 PM on June 15 at the gallery. Exhibit is open from June 1 to July 31 at Maureen B. Gauzza Gallery at 11211 Countryway Blvd. Tampa, FL 33626.   Jeremy Ramos 5555 West Linebaugh Ave. Suite105, Tampa, FL 33624 Unsubscribe - Unsubscribe Preferences

Wondering what Priatek is? What do they do?

Wondering what Priatek is?  What do they do? 

Priatek designs and manages custom prize promotions for advertisers under its in2win™ brand. Their platform provides brands with the ability to engage qualified consumers through a network of touchscreen kiosks located in high-traffic locations.

At in2win™ kiosks, consumers select promotions and always win a valuable prize or discount. Advertisers only pay per consumer engagement and receive comprehensive data analytics that reveals key insights about the success of their promotion. Priatek's in2win™ then re-engages consumers through its mobile app, social media, and email. in2win™ is revolutionizing the way brands attract, engage, and sell products to consumers.

Look for the in2win™ mobile app, available on Google Play and the App Store to learn more, follow Priatek's Linkedin page and give them a call at (727) 375-5616 to see what they can do for you!

Other in the news about Priatek:

Priatek Awarded 2016 Startup of the Year

Priatek Signs Deal with Sony to Bring Wheel of Fortune and JEOPARDY! to in2win

www.priatek.com

www.in2win.com

The Dopamine Effect in Marketing: Why You Need to Make Customers Feel Good

The Dopamine Effect in Marketing: Why You Need to Make Customers Feel Good 

You know what it feels like to get the “rush” that comes after an exciting experience or awe-inspiring moment. You feel aroused and moved, thrilled and awakened.
The rush is real. It’s not just a figure of speech.

It’s a chemical release within our body, a flow of internal signals that passes through us and flushes us with uplifting emotions. 

This experience is often referred to as the dopamine effect.
And, this dopamine effect is one of the most powerful outputs of a good marketing campaign or branded experience.

What Is Dopamine? 

Without getting too technical, let’s look at the scientific definition of dopamine.

“Dopamine is a neurotransmitter that helps control the brain's reward and pleasure centers. Dopamine also helps regulate movement and emotional responses, and it enables us not only to see rewards, but to take action to move toward them.” -- Psychology Today

Dopamine is our body’s way of teaching and rewarding us. It teaches us which activities to repeat by rewarding us with pleasurable feelings.

What Causes a Dopamine Release? 

When we engage in habits or tasks that benefit us, dopamine is released. It tells our body that this is the right thing to do, and sends signals that tell us this is something we should do again.
Dopamine isn’t just a by-product of a situation. It’s also often released before we have an experience. In the anticipation of an event, dopamine is also triggered.

There are many other factors that control the production and release of dopamine. Food, exercise, vitamins, drugs, stress, illnesses, and other conditions create both increases and decreases in a person’s dopamine levels.
But when we talk about dopamine’s role in marketing, we aren’t talking about these type of dopamine releases.

What's The Dopamine Effect In Marketing? 

When we talk about the dopamine effect in marketing -- we are talking about the biochemical reaction when a person has a positive, uplifting experience.
We are talking about how a brand can “wow” a customer or audience to the point that they have a dopamine wave of satisfaction and happiness.
The dopamine effect in marketing has to do with creating experiences that trigger a positive reaction in customers. It’s about creating an uplifting moment that reinforces behavior and leaves the audience wanting to come back for more.
So, how do we position marketing and branding messages to create this effect?

Branded Experiences That Trigger a Dopamine Release

There are a few ways that brands can set up experiences that trigger a dopamine release. But one of the most powerful tools for trigger the dopamine effect in marketing is through gamification.
The core elements of gamification include many of the factors that are tied to dopamine releases.

• Winning a prize. Victory and prizes tell us we’ve done something right. Our brains reward us for our accomplishment by triggering a hit of dopamine.
• The anticipation of the possibility of winning a prize. It’s not always the act of winning that causes dopamine levels to rise. Because dopamine is also released in anticipation for an experience, it could just be the thought of winning that triggers the effect.
• Making progress. We are also satisfied even if we don’t win. We can have a dopamine release when we have made progress. Accolades such as badges, points, or small awards also send internal reward signals.
• Sharing our experiences. Showing others that we’ve had a positive experience also makes that experience even better. Social media triggers the dopamine effect in marketing when we share what we have experienced with others.

These experiences both teach and reward us. They teach us that these activities are positive by rewarding us with good feelings.
This connection is a powerful output for marketers as they can use it to provide an audience with an enjoyable experience -- and a reason to come back for more.

How Priatek Uses Gamification to Create a Dopamine Effect 

At Priatek, we created a system that uses all of the experiences that trigger dopamine through marketing.
Our patented, in2win prize kiosks and mobile apps give audiences an exciting, engaging experience that also:

• Gives audiences a prize each time. Players step up to our life-size, high-definition prize kiosks. They select which promotion they want and then play a premium game to win one of the prizes. Players are guaranteed to win every time they play.
• Gives audiences the anticipation of winning. Players know they are about to win with each play.
• Allows audiences to see their progress. The new version of our in2win system allows users to create profiles, track their progress, and win badges and bonus points.

The in2win system triggers the dopamine effect in marketing by giving a “wow” experience that leads audiences to have a wave of satisfaction and happiness.
It leverages the power of dopamine by causing the audience to develop an internal connection with the experience, a lasting positive opinion of a brand, and a strong desire to go back and play again and again.

Learn More About Dopamine, Marketing & Gamification

Gamification is a powerful tool for triggering the dopamine effect in marketing. Learn more about how you can utilize good feelings, games, and great experiences to build deeper connections with your audiences, by contacting us today.
Priatek is a pioneer in using gamification and compelling experiences to engage audiences, and we'd love to see how we can help your brand expand into this exciting new marketing arena.

www.priatek.com

www.in2win.com

Virtual In-Store Shopping May Become A Big Omnichannel Trend

Millennials are catalyst for marketers to make everything more personal

Author: Andria Cheng

March 2, 2017

Omnichannel retailers seeking to turn online browsers into buyers have a new weapon at their disposal: live interactive video help from in-store staff.

In a presentation at the Millennial 20/20 conference in New York on Thursday, an employee at shoe store Axel Arigato's London flagship appeared live online via the click of a button in New York. He answered questions and walked to pick up the actual shoe that was displayed on the website to talk about what's unique about it.

Read more...

in2win by Priatek

Checkout in2win by Priatek at a mall near you.

Engage your consumers in a more meaningful and fun way with a prize promotion on in2win!

New Website!

Impact Digital Signs Inc. has updated its website to better server our customer needs. The site now features six options from the main page showcasing the various types of products/services we offer. Tell us what you think. If you have any suggestions for improvement please send us a message

Impact Digital Signs Health EOSK Unveiled

Impact Digital Signs Inc., an interactive media company, announced today the unveiling of the company’s interactive health kiosk system. Their health kiosk marketed as the Health EOSK™, debuted on January 15 at Westfield Citrus Park Town Center Mall, 8021 Citrus Park Town Center Mall Tampa, FL 33625. The Health EOSK™ allows consumers to learn about foremost health topics, and connect with local health professionals and business via a unique interactive experience.

At Health EOSK™ visitors can read or watch video on the benefits of chiropractic care, dental health, massage therapy, exercise, nutrition and additional topics that promote optimal health. Other content includes information on local physicians and the latest treatments available to those in need. One unique feature integrated with the system is the ChiroBot™.

ChiroBot™ was invented by Impact Digital Signs engineers, and the company is the processes of securing patent protection. ChiroBot™ is an advanced technology that visually analyzes the visitor’s posture to assess their spinal health. It takes just minutes and generates results instantly. ChiroBot™ works with the Health EOSK™ embedded computing platform and integrated video camera which may be shared by other modules hosted on the kiosk. Other screening modules are in the works, including a dental screener t hat will enable visitors to visualize the potential results of various dental treatment options.

The Impact Digital Signs EOSK concept is a natural extension of the company’s digital-out-of-home media network. “Our EOSKs provide consumers the opportunity to research and purchase products and services at their own pace and without pressure,” said Howard Ingham, Vice President of Business Development of Impact Digital Signs. “Our system combines the latest interactive content, touch screens, displays, and networking bringing the information out of cyberspace and into the public space where consumers are ready and willing to engage.”

The Health EOSK™ looks like a typical kiosk with two bright 42-inch displays, and stereo sound. Those who wish to visit the Health EOSK™ at Citrus Park Town Center will find it in the main atrium near Starbucks. The Health EOSK™ shall remain at this location indefinitely and content will be updated on a regular basis with the latest and greatest on health and wellness.

“As a busy health care professional it can be difficult to get out into the community and engage folks about the benefits of staying healthy and treatment options.” said Dr. Raul Serrano of Westchase Chiropractic, a content provider. “With the Health EOSK™ I can have a virtual conversation with the public raising awareness of chiropractic care, and provide them with a direct SMS connection straight to my cell phone.”

Impact Digital Signs plans to expand the local EOSK presence to include malls in Tampa, Clearwater, Brandon, Sarasota, and Wesley Chapel. Other content themes are also under consideration by company executives including automotive, real estate, fundraising and government. Keep an eye out for new installations at your local mall.

Local health and wellness professionals and businesses interested in Health EOSK™ can visit www.eosks.com to learn more.

About Impact Digital Signs, Inc.

Impact Digital Signs specializes in interactive media including interactive kiosks, and digital signage. The company’s solutions such as EOSK™, and IDSI Net™ digital signage network, integrate the latest technologies to help businesses and individuals communicate in new and innovative ways. For more information, visit www.impactdigitalsigns.com

About Westfield Group

The Westfield Group is the largest retail property group in the world by equity market capitalization and one of the largest entities listed on the Australian Securities Exchange. Operating on a global platform, the Westfield Group is an internally managed, vertically integrated shopping centre group, undertaking ownership, development, design, construction, funds and asset management, property management, leasing and marketing. It employs around 4,000 staff worldwide. For more information, visit www.westfield.com

About Westchase Chiropractic

Westcahse Chiropractic is a faith-based health practice providing the local community with chiropractic adjustments, rehabilitation, massage and wellness education. Through their services Dr. Michael Sosa, Dr. Raul Serrano, and their staff help individuals achieve health, vitality and create an optimal environment for healing. For more information, visit www.westchasechiropractic.com

Wines on Broadway Digital Signage Projection

Wines on Broadway Digital Signage Projection by Impact Digital Signs - impactdigitalsigns.com

Murphy's Bar Digital Signage

Murphy’s Bar digital signage by Impact Digital Signs

Tampa Bay Skating Academy

Tampa Bay Skating Academy scheduling and snack bar digital signage by Impact Digital Signs Inc.

Prudential Westchase Install

Prudential rear-projection installation by Impact Digital Signs Inc

Anytime Fitness Westchase Rear Projection System

Anytime Fitness Westchase Florida Digital Sign.
By http://www.ImpactDigitalSigns.com

Blend Install Photo

Blend Rear Projection Display located in Westchase.

by Impact Digital Signs

Blend Rear Projection Display

Blend Rear Projection Display located in Westchase Tampa.

 

by ImpactDigitalSigns.com

Anytime Fitness Westchase

This is not the best photo. Nevertheless, you can now see one of our rear projection installs in Westchase.
Sent from my Verizon Wireless BlackBerry

Ad Design Do's and Don'ts - Quick Reference

Do’s
1. Decide on the type of ad (Branding vs Merchandising)

• Branding ads emphasize your image/brand
• Focus on “being memorable”
• Merchandising promotes your product/service offer
• Focus on the benefits of your offering not its features

2. Use images

• A picture is worth a thousand words

3. Emphasize the “call to action” in Merchandising ads

• “Join us this Thursday! 2 for 1 Happy Hour!”

4. Emphasize the Brand in Branding ads

• Slogans “Coolest club in town” etc.

5. Emphasize your contact information (web and phone number)

• Leverage your website to provide more detailed information
• Include your name and photo if it makes sense

6. Keep your message fresh

• Be consistent without being redundant

7. Pay attention to other advertisements

• Learn from others

Don’ts
1. Overload the written content

• Less text is more when it comes to advertising
• Give customers a reason to come to you

2. Put a map on your ad, keep it on your website
3. Underestimate the importance of time

• Consider who, where, how, and for how long

4. Use 10 words when one word will do

• Complicated language complicates your customers’ lives

5. Break the law

• Be in compliance with state and federal law (Copyrighted material, etc.)
• Don’t make promises you cannot keep (A guarantee could put you in jail)

6. Forget your target audience

• To whom are you advertising? Men? Women? Teens?

7. Limit your advertising to one type of media

• Repetition and variety yields results

Promoting Your Business on Facebook

Impact Digital Signs Inc. has recently expanded our offerings to include Social Network services. By leveraging sites like Facebook you can put your business in front of millions of potential customers. You can even create a situation very similar to word of mouth referrals…

Here are some ideas from uprinting.com on how to leverage Facebook to promote your business.  

1. Facebook Profiles

Creating a profile is the most basic thing you can do on Facebook and it is required if you want to do anything else such as create a group or page. Make sure you fully fill out your profile because a full profile looks a lot more interesting then an empty one. You can also add your website URL in several locations and be sure to talk about your business and plug your website URL in the appropriate spots as mentioned.

Then you should start adding friends to your profile each day. The Current limit is 5,000 friends but this may be lifted in the future. If you add 20 friends a day which would take you maybe 5 minutes in one month you will have 600 friends! From my testing you will have to type in a CAPTCHA or anti spam code for the first 10-15 friend adds, but after that it seemed to go away and it was a lot quicker to add friends. I wouldn’t not recommend adding to many friends each day because it will come off as spammy.

Now that you have your profile created and optimized you can create a Facebook group or even better a Facebook page, both of which we will go over below.

2. Facebook Groups

Groups were available before pages and are more of a place for users to discuss topics such as graphic design or cars. Its almost like a mini forums. The benefits for group owners is they are very viral and you can bulk invite all you friends to join your group. The problem is they are not indexed and not available to view unless you are a member of Facebook.

I recommend creating a Facebook group for your business, but honestly Facebook pages are really where its at and you should focus your efforts on your page instead of your group.

3. Facebook Pages

Facebook pages are all about business and have many of the same features available as groups, but with some extra key features available. The main benefit of pages is the fact that they are indexed by Google and available to view even if you are not a member so promoting the page is easy.

When creating your page make sure you use your most important keyword as the page name so that it shows as the page title, making your page more SEO friendly. Like you did with your profile, fill out your Facebook page with all relevant information about your business, website URLS and so on.

The best way to promote your page is to offer some sort of giveaway if you are not a major brand. This way you give people a reason to become a fan of page. Once they are a fan you can send updates which is the best part of having a Facebook page for your business.

Groups may work well virally, but so do Facebook pages. Whenever someone becomes a fan of your page it shows up in their profile and looks something like this: Person’s Name, Became a fan of Your Business Name.

So if you give your page a good jump start it could really take off. The number of fans you can have has no limit and some pages have anywhere from several thousand fans to over 500 thousand fans!

So if you wanted to focus on one thing I would highly recommend creating a Facebook page, instead of a group and putting all your advertising efforts towards the Facebook page.

Some Example of Popular Facebook Pages

• Pizza
• Domino’s Pizza
• Pizza Hut

4. Facebook Applications

The introduction of Facebook Applications is probably the most popular move made by Facebook to date. They released their API so developers and business owners could collaborate to create fun and cool applications that engage users. The applications created so far vary in purpose; some are fun games, some are useful and some are directly related and tied into businesses.

Many popular applications have hundreds of thousands of monthly active users and that information speaks for itself, so if you want to read more about creating applications for Facebook, I highly recommend checking out the Facebook Developers page. Once you have an application created, be sure to add it to your profile and to your Facebook group and page!

5. Facebook Ads

Facebook ads are a great way to really increase your exposure using highly targeted CPC and CPM Advertising. You can target users by age, gender, location, interests, and even attach friend-to-friend interactions about your business to your ads.

The best part is you can either advertise an external website or a Facebook page. So if you created a page earlier for your business and you are looking to build up your facebook fan page you can do so easily by driving the traffic form your advertisements directly to your page.

So join Facebook today and start working on your Facebook promotions, because if your competition is not on Facebook already, they will be soon!

 

Impact Digital Signs Inc.

 

What is IDSI Net?

IDSI Net is our indoor billboard advertising network . IDSI Net is an out-of-home advertising network made up of distributed high-definition televisions, also referred to as digital signs. IDSI Net broadcasts rich media content 24/7. IDSI Net’s digital signs are visually appealing, entertaining, and strategically positioned in popular high-traffic locations ready to engage consumers with your message.

IDSI Net Advertisers: Advertising on IDSI Net is easy and cost effective. We offer packages to fit most budgets. Give us a call for details. We will meet with you to learn about your goals and objectives, your company, your target market, and your products and services. We will then help you craft an optimal advertising campaign to get the best results for your business. Call us today to get started.

IDSI Net Hosts: IDSI partners with host venues via revenue sharing programs that pay out portioned advertising revenue back to the digital signage host business. Furthermore, the host benefits from advertising their goods and services on IDSI Net. If you have a popular venue and would like to become a host call us today.

Digital signage is revolutionizing the way products and services are marketed to consumers. The question to you is not if you will use digital signage, it’s when and how. Whether you are interested in advertising or hosting, give us a call for a free no obligation consultation today.

1-888-886-7961
www.impactdigitalsigns.com/freeconsultation.html

Impact Digital Signs is now on YouTube

We are your Marketing Technology Partner

With declining effectiveness of traditional advertising channels businesses are in desperate need of new means of communicating with their customers. We focus on fulfilling those needs with two main offerings IDSI Net, our indoor billboard network, and custom solutions, based on digital signage, interactive kiosks, mobile marketing, and social networking.

At Impact Digital Signs Inc. (IDSI) we think of ourselves as your comprehensive partner for digital content strategy, production, management, and delivery. We work with each individual client to design marketing communications, and advertising solutions that are effective in today’s fast-paced environments. Our solutions leverage the latest technologies to target audiences with the right message, at the right time, and at the right place.

Today Impact Digital Signs Inc. has integrated YouTube into our marketing solutions for our customers. You can learn more about how we can help you leverage this technology by contacting us at

1-888-886-7961
www.impactdigitalsigns.com/solutions.html