Friday, March 3, 2017

Virtual In-Store Shopping May Become A Big Omnichannel Trend

Virtual In-Store Shopping May Become A Big Omnichannel Trend

Millennials are catalyst for marketers to make everything more personal

Author: Andria Cheng

March 2, 2017

Omnichannel retailers seeking to turn online browsers into buyers have a new weapon at their disposal: live interactive video help from in-store staff.

In a presentation at the Millennial 20/20 conference in New York on Thursday, an employee at shoe store Axel Arigato's London flagship appeared live online via the click of a button in New York. He answered questions and walked to pick up the actual shoe that was displayed on the website to talk about what's unique about it.


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