Friday, May 29, 2009

What are the 5 fundamental parameters that every business owner can influence to help their business grow?

I recently came across this very simple model.

LEADS * CONVERSION RATIO = Customers
Customers * NUMBER of TRANSACTIONS * AVERAGE PRICE = Revenue
Revenue * PROFIT MARGIN = Profits

Each item in all caps above is a tunable business parameter. The key is for you to evaluate which ones are the best to tune for your business, and no it is not always increasing leads...

Think critically about this for your business situation and develop strategies to influence the parameters that will have the greatest effect on your bottom line.

Impact Digital Signs can help you tune LEADS, NUMBER of TRANSACTIONS, AVERAGE PRICE, and PROFIT MARGIN. Want to learn how? Give us a call. 1-888-886-7961 www.impactdigitalsigns.com

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